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Royal Elm Park, Reading, Barton Willmore

Reading FC development, Barton Willmore and Reading Football Club. Proposed Arial View marketing CGI
Madejski Stadium, Barton Willmore, Reading case study
Madejski Stadium, Reading, Barton Willmore, photomontages for marketing, CGI
Reading FC visualisations, Barton Willmore Development, ariel marketing visual
We were commissioned by Barton Willmore on behalf of Reading Football Club to create a suite of accurate visual representations and marketing CGIs to help the Madejski Stadium proposed scheme gain planning approval and to support a public consultation exhibition.
Part of the scheme had been worked up to a fully detailed level, whilst another part of the scheme was still in outline planning so we needed to determine the optimum methods of demonstrating the proposals in their various stages of design.
In April 2017, the Barton Willmore team secured approval for the £500 million development at Royal Elm Park (adjacent to the football club). Construction is planned to commence in early 2018, to be completed in 2023.

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